I am a communicator at heart and have been working in this industry for over 10 years. My ultimate goal is to create brands and communication tools that stand out and influence behaviour. It’s more than just a pretty logo or a catchy headline – if it doesn’t help you meet your objectives, then it isn’t doing it’s job – and neither am I.
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Starting with a Creative Brief
Before I begin any project, I like to start with a creative brief. I don’t recall where this particular example originated from, but hopefully this will get you to start thinking about the types of things your communications pieces should be trying to address: Purpose: What you want the product to do. Examples: Send people…
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